Research & Strategy
User personas to define audience needs and enhance design decisions
Alex, M.
- Age: 20
- Occupation: Graphic Design Student
- Income: $105,000/year
Goals
- Quickly check assignments and grades without extra steps
- Navigate the app seamlessly on mobile and desktop
Pain Point
- Cluttered interface made it hard to locate coursework
- Inconsistent UI elements created confusion
Solution
A cleaner, more intuitive layout with clear navigation, better information hierarchy, and improved mobile responsiveness
DeLiverabLE
The redesign resulted in a more user-intuitive & visually cohesive platform
PROTOTYPE
Use the link below to interact with the prototype
VIEW PROTOTYPE